About us

Who are we

We’re a specialist commercial partner for companies that need growth in the GCC. That might mean:

• Entering the UAE or Saudi market for the first time

• Expanding from UAE → KSA (or vice versa)

• Rebuilding business development so it produces consistent, qualified opportunities

• Improving tender discipline and deal conversion in complex projects

We’re not a “consulting deck” business. We build the plan, then help you execute it..

What we do

Market Entry (UAE, Saudi Arabia, wider GCC)

• Market mapping and segmentation (who buys, who influences, who blocks)

• Competitor positioning and differentiation that fits GCC buying behaviour

• Route-to-market design: direct, distributor, integrator, EPC-led, or hybrid

• Partner identification, outreach, screening, and selection

• Go-to-market plan with a 90-day execution roadmap

Business Development (pipeline + deal execution)

• Target account lists and account plans (end users, EPCs, consultants, distributors)

• Outreach messaging, scripts, and meeting generation support

• Stakeholder mapping and influence strategy for complex deals

• Tender and bid support: qualification, bid strategy, timelines, submission discipline

• Pipeline cadence, forecasting, and weekly commercial rhythm

Why clients trust Venti Red

Because we bring commercial leadership that matches the reality of industrial sales in the GCC:

• GCC-based execution (not remote advice)

• EPC and tender familiarity (qualification, bid discipline, stakeholder influence)

• Partner strategy that performs (not “exclusive distributor and hope”)

• Commercial cadence and accountability (weekly momentum, measurable progress)

How we work

1) Commercial clarity

We align on target sectors, target accounts, route-to-market, and what success looks like in the next 90 days.

2) Build the engine

We set up the BD system: targeting, messaging, partner pipeline, tender readiness, and reporting.

3) Execute weekly

We run a weekly cadence focused on deal movement: meetings booked, stakeholders mapped, bids qualified, next actions agreed.

We’re a strong fit if you are:

• a manufacturer or industrial services firm entering the GCC

• a project-driven business with long sales cycles and multiple stakeholders

• a team with strong technical capability but inconsistent BD execution

Leadership experience

Venti Red is led by Scott Robinson, an International Sales & Business Development Director, with 10+ years’ success across the Middle East and EMEA.

Scott’s track record includes:

• £100M+ lifetime revenue delivered

• senior stakeholder engagement connected to ADNOC, Saudi Aramco, and major EPC contractors

• end-to-end leadership of complex sales cycles across 15+ countries

• multi-million project wins across UAE, KSA, UK, Italy, Poland, and Sweden

Selected project highlights:

• £1.9M Marjan Gas Project (Saudi Aramco, KSA)

• £1.2M Orlen Refinery Project (Poland)

• £500K Saab Naval Defence Project (Sweden)

• £500K Sabic Sharq Industrial Project (KSA)

• £500K Dalma Gas Project (ADNOC, UAE)

• £400K Amazon EMEA Industrial Project (Italy)

• £350K QinetiQ Defence Contract (UK)

Precision over persuasion

Partnership over push

Clarity over chaos

Repeatability over luck

If you’re serious about entering the GCC properly or turning your current presence into revenue - book a call and we’ll map the fastest route to pipeline and first wins.